Unfolding the Linguistic Features of Newspaper Advertisements in India

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Published: Dec 1, 2012
Keywords:
Advertisements, figures of speech, linguistic features, newspaper

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Anisha Chugh
BPS Women’s University—Khanpur Kalan (Sonipat)
Amrita Sharma
BPS Women’s University—Khanpur Kalan (Sonipat)

Abstract

The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of this paper is to investigate the extent to which rules or conventions of the English language are broken in print advertising. It also shows the practical usage of linguistic features especially figures of speech in newspaper advertisements. This paper is based on many concrete examples that strengthen the theoretical part of the paper.

Article Details

How to Cite
Chugh, A., & Sharma, A. (2012). Unfolding the Linguistic Features of Newspaper Advertisements in India. HOW, 19(1), 157–168. Retrieved from https://www.howjournalcolombia.org/index.php/how/article/view/43
Issue
Vol. 19 No. 1 (2012): HOW
Section
Reflections and Revision of Themes

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Author Biographies

Anisha Chugh, BPS Women’s University—Khanpur Kalan (Sonipat)

Ms. Anisha Chugh holds an M.Phil. in ELT. She is pursuing her Ph.D. (Applied Linguistics) from BPS Women’s University, Khanpur Kalan (Sonipat) India. She has worked as an Assistant Professor in S.D. College, Hansi. Presently, she is working as a lecturer in English at Govt. Sr. Sec. School, Umri at Kurukshetra.

Amrita Sharma, BPS Women’s University—Khanpur Kalan (Sonipat)

Dr. Amrita Sharma holds a Ph.D. from Punjab University, Chandigarh. Presently, she is working as an Associate Professor in English in BPS Women’s University at Sonipat. She has teaching experience of more than twelve years. She is also a certified trainer of BEC, Cambridge ESOL.

References

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